Some years ago I was the promotions manager at a Canadian big box bookstore and later worked at a regional publisher. Bookstores liked hosting readings mainly because it brought people into the store to buy books. We were pitched from publishers mostly and there were many readings where we had what I called “a small but dedicated crowd…
Some years ago I was the promotions manager at a Canadian big box bookstore and later worked at a regional publisher. Bookstores liked hosting readings mainly because it brought people into the store to buy books. We were pitched from publishers mostly and there were many readings where we had what I called “a small but dedicated crowd” 🤷♀️
The big name authors were real special events—wine, snacks, and actual media advertising. We did an event with Anne Rice (RIP) in an actual movie theatre we rented and showed “Interview with a Vampire” and she stayed for hours afterward signing. But mostly we set up some chairs in the store, introduced the author and made sure we had books. I’m curious how readings have changed during the pandemic to Zoom. I’ve been able to enjoy authors from all over the world! Not sure if that translates into book sales but I know I’ve been reading more.
And working as a marketing manager at a regional publisher I spent a lot of time writing press releases and pitching to radio and media.
Some years ago I was the promotions manager at a Canadian big box bookstore and later worked at a regional publisher. Bookstores liked hosting readings mainly because it brought people into the store to buy books. We were pitched from publishers mostly and there were many readings where we had what I called “a small but dedicated crowd” 🤷♀️
The big name authors were real special events—wine, snacks, and actual media advertising. We did an event with Anne Rice (RIP) in an actual movie theatre we rented and showed “Interview with a Vampire” and she stayed for hours afterward signing. But mostly we set up some chairs in the store, introduced the author and made sure we had books. I’m curious how readings have changed during the pandemic to Zoom. I’ve been able to enjoy authors from all over the world! Not sure if that translates into book sales but I know I’ve been reading more.
And working as a marketing manager at a regional publisher I spent a lot of time writing press releases and pitching to radio and media.